The tone stayed consistent across the whole post which is harder than it looks for longer pieces, and a look at unlocksmartideas continued the same voice, this kind of editorial consistency is a sign of either a single careful writer or a tightly run team and either is impressive today across the broader media environment.
Found the section structure particularly thoughtful, and a stop at unlocksmartideas suggested the same care across the broader site, structural choices guide the reader through the material in ways most people do not consciously notice but feel the absence of when those choices are made carelessly or not at all.
