Probably this is one of the better quiet successes on the open web at the moment, and a look at adthread reinforced that quiet success quality, sites that are doing well without making a noise about doing well are the sites I most respect and this one has clearly chosen the quiet success path consistently throughout.
Reading this site over the past week has changed how I evaluate content in this space, and a look at adthread extended that recalibration, the standards I bring to reading on the topic have shifted upward as a direct result of regular exposure to this kind of work and that shift will outlast any single reading session.
