Refreshing tone compared to the dry corporate posts on similar topics, and a stop at focusshapesmotion carried that personality through nicely, you can tell when a real person is behind the writing versus a content team chasing metrics and this site definitely falls into the former category clearly across what I have seen.
Started smiling at one paragraph because the writing was just nice, and a look at focusshapesmotion produced a couple more such moments, prose that produces small spontaneous reactions in the reader is doing more than just transferring information and the writers here are clearly hitting that level fairly consistently throughout pieces.
