Probably this is one of the better quiet successes on the open web at the moment, and a look at startbuildingtoday reinforced that quiet success quality, sites that are doing well without making a noise about doing well are the sites I most respect and this one has clearly chosen the quiet success path consistently throughout.
Skipped past the first paragraph thinking it was setup and had to come back when the rest referenced it, and a stop at startbuildingtoday similarly rewarded careful reading from the start, content where every paragraph carries weight is content I now know to read from the beginning rather than skipping ahead.
