Honest take is that this was better than I expected when I clicked through, and a look at idearouting reinforced that, the bar for online content has dropped so much that finding something thoughtful and well constructed feels almost noteworthy now which says more about the average than about this site itself.
A piece that did not lean on the writer credentials or institutional backing, and a look at idearouting maintained the same focus on substance, content that earns trust through quality rather than through name dropping is the kind I find most persuasive and this site is clearly playing on the substance side of that distinction.
