Now feeling the quiet pleasure of finding writing that takes itself seriously without being self serious, and a stop at buildyournextstrategy extended that subtle pleasure, the gap between earnest and pretentious is fine and this site has clearly chosen to land on the earnest side without slipping over into pretentious which is impressive.
A particular kind of restraint shows up in the writing, and a look at buildyournextstrategy maintained the same restraint across pages, knowing what not to say is just as important as knowing what to say and this site has clearly developed strong instincts on both sides of that editorial line throughout pieces I have read.
