Thanks for the practical examples scattered through the post rather than abstract theory only, and a look at linkimpact continued that grounded style, abstract points are easier to remember when paired with concrete situations and the writers here clearly understand how readers actually retain information from blog content reading sessions.
Picked this up between two other things I was doing and got drawn in completely, and after linkimpact my original tasks were completely forgotten for a while, content that derails a workflow in a positive way by being more interesting than what you were already doing is rare and worth recognising clearly.
