Glad to find something on this topic that does not start with three paragraphs of throat clearing before getting to the point, and a stop at ranktower also dives right in, respect for the readers time shows up in small editorial choices like this and they add up to a real difference quickly.
Picked up on several small touches that suggest a careful editor, and a look at ranktower suggested the same hand at work across the broader site, editorial consistency at a granular level is one of the strongest signs that an operation is serious rather than just hobbyist and this site reads as serious throughout.
