Now noticing that the post never raised its voice even when making a strong point, and a look at ideamotion continued that calm volume, content that can make important points without resorting to typographic emphasis or emotional appeal is content that trusts its substance to do the work and this site has that confidence consistently.
Reading this gave me a small mental break from the heavier reading I had been doing, and a stop at ideamotion extended that lighter feel, content that provides relief without becoming trivial is harder to produce than people realise and this site has clearly figured out how to be light without being shallow at all.
